To create a multimedia show as part of the opening ceremony of the forum, we delved into the specifics of the activities of architects and builders in order to find an important point of contact between the two main components of the industry.
The large-scale word "process", applicable to the sphere through the creation of an architectural object on a blank sheet until the complete construction of the building, became the basis of our idea.
When developing graphic content, we used several multimedia features. One of them is a visual optical illusion. The LED tubes of the volumetric LED design were synchronized with the plane of the screen and created a sense of broken space, immersing the audience in a 3D world.