The Republic's IFTAR is a unique event on a world scale. A thousand of Muslims, regardless of wealth and titles, sit at the same table and celebrate the holy month of Ramadan.
For the visual content, we chose the 3D animation style, it allowed us to work with three-dimensional forms that enhanced the emotional effect of the videos. The output turned out to be meditative soulful content with a positive message.
The organizers of the event turned to us to develop content that reveals the main essence of the sacred holiday. The versatility of the topic motivated us to turn to literary and religious sources to write a script. The complexity of the work was that the content was made in three languages: we needed to create a universal text for adaptive translation into Arabic, English and Tatar.